The Nintendo Wii U has been available for almost three months and the sales have slowly began to decrease over the past month. Many retailers agree that the problem with the Wii U is the price of the console.
In the entire month of January, the Wii U’s second month on sale, the total number of sales accounted for only 1.6% of UK game sales in January and sales have dwindled abroad too as sales in the US have dropped by as much as 38% compared to the Wii at the same stage in its life cycle.
Many industry experts believe that the main reason that the Wii U is performing so badly is down to the price structure. With the Wii U bundles currently starting from £250, many have been put off by the apparent evolution from the Wii being non-existent.
Tesco Games Buying Manager Jonathan Hayes says,”We need a killer app to drive sales, and a big marketing push to clearly communicate what Wii U is all about – it will probably be better to focus on the premium edition to do this.”
Compared to the Marketing drive behind the Wii and 3DS, the Wii U seems to be getting left behind when it comes to Nintendo’s previous projects.With movie-stars and pop-stars being used for the 3DS and Wii, there hasn’t been as much focus on the Wii U so far.
In addition to the high pricing, the games which are available on the Wii U are mostly available on other consoles already. Until recently, Rayman Origins and Ninja Gaiden 3: Razor’s Edge were exclusive to the Wii U but this past week has revealed that both games will be released for Xbox 360 and PS3.
With Nintendo having posted its first-ever loss last year, it was crucial that the Wii U got off to a great start and while it had an average release, things have went downhill for Nintendo. With games slowly but surely being revealed via Nintendo Direct, the time is now for Nintendo to make the console more appealing to the mass market and children in particular.