“Wii U promotion needs revised.” – Retailers

The Nintendo Wii U has been available for almost three months and the sales have slowly began to decrease over the past month. Many retailers agree that the problem with the Wii U is the price of the console.

In the entire month of January, the Wii U’s second month on sale, the total number of sales accounted for only 1.6% of UK game sales in January and sales have dwindled abroad too as sales in the US have dropped by as much as 38% compared to the Wii at the same stage in its life cycle.

Many industry experts believe that the main reason that the Wii U is performing so badly is down to the price structure. With the Wii U bundles currently starting from £250, many have been put off by the apparent evolution from the Wii being non-existent.

Tesco Games Buying Manager Jonathan Hayes says,”We need a killer app to drive sales, and a big marketing push to clearly communicate what Wii U is all about – it will probably be better to focus on the premium edition to do this.”

Compared to the Marketing drive behind the Wii and 3DS, the Wii U seems to be getting left behind when it comes to Nintendo’s previous projects.With movie-stars and pop-stars being used for the 3DS and Wii, there hasn’t been as much focus on the Wii U so far.

In addition to the high pricing, the games which are available on the Wii U are mostly available on other consoles already. Until recently, Rayman Origins and Ninja Gaiden 3: Razor’s Edge were exclusive to the Wii U but this past week has revealed that both games will be released for Xbox 360 and PS3.

With Nintendo having posted its first-ever loss last year, it was crucial that the Wii U got off to a great start and while it had an average release, things have went downhill for Nintendo. With games slowly but surely being revealed via Nintendo Direct, the time is now for Nintendo to make the console more appealing to the mass market and children in particular.

the author

23, Scotland, Great Britain, Enjoys Football (Soccer), Basketball and Running, Manchester United are the team for me!

  • mike

    Danger ! Danger!

    Just because could manage to sell millions of wild to mums and dads, that bought it blindly because it was the trend doesn’t mean it will work the same way, with the Wii u.

    Everybody picked one, just to realize , 3 months later, that the kid wasn’t having fun anymore, and the console turned out into a dust collector, just like with my 6yo nephew, who played nations few times, and moved to his ps3.

    Sure, all the fans kept buying games on the Wii, who bought all the classics. But excepting the old classics like Mario, Mario this, Mario that, Marion party, Mario kart, Zelda, monster hunter, and a few more, 90% of the games were nothing but shovelware, dumb gimmick games where you had to cook an egg, moving your remote nunchuk. Countless dumb games, just to fill in the shelves, with simple graphics, with no textures, just big heads with big faces and eyes, done with 3 or 4 colors, with simple none color background, with no lighting, nothing.most of these games sucked, and people, even the biggest fans started to realize and admit the games weren’t that great, even if graphics aren’t everything, but still. And seeing what was being done on the ps3 and 360 was another reason to not want to spend money on the Wii. The console still sold really well, with all those games.

    Seeing this, Nintendo just thought ‘ let’s do a cheap console, with really cheap hardware, let’s do plenty of Mario games, put an HD on it, and mums and kids will fall like flies’.
    But to bad for nintendo, all those mums and dads that followed the trend once don’t want to repeat it again. Since then, their kids are 3-4 yo older, and many, like my nephew, simply moved to a x360 or ps3, that daddy and mum can use for YouTube, watching movies, surfing the web, watching 3d or regular blurays, and playing adult games, with insane graphics, lights, animations, story, everything, for example, uncharted series on the ps3. Even if graphics aren’t everything and gameplay is really important, people just got used to watch hi resolution content, from movies to games, and can recognize and see the huge difference in everything and graphics, between the ps3 or x360 and the Wii.
    We’re in 2013, most people have an HD TV, and they want HD content, including games.
    There was such a big difference in quality,that people associate flat/simple graphics to the Wii, and perfect crisp graphics on then other consoles.

    So, now that Nintendo has released the Wii u, which is supposed to be a best in technology, and able to output insane graphics 2 or 3 times better than the ps3 or 360, because those are consoles from 2006, and were developed 2 or 3 years before, with old tech and software libraries, which make these consoles like using 10 yo tech, instead of the 2013 Wii u hardware. The Wii u should simply, in theory, and its at least what a guy that will pay like 350-400$ will be expecting, totally blow away the current consoles.
    But not only it didn’t happen, because the other consoles keep releasing incredible awesome games, but the first Wii u games, which were supposed to be perfect, weren’t that great: the first 1st party zombiU, which everybody was waiting to see it, to showcase the Wii u power was an an average game, with graphics that don’t even look better than 6 yo games, like the first uncharted on the ps3. This Wii u game should have been like a ‘vitrine’, and make people run and pick one, just like I would have done, but instead, even diehard Nintendo fans were disgusted by its graphics. Other than that, all the games that already existed on the other consoles and were ported to the Wii u, were far from looking as good as the other versions, like Mass effect 3, or batman arkham city. On the Wii u, the graphics are washed out, textures are ugly and not crisp, colors are awful, and , when these Wii u versions should have looked at least 2 times better,it didn’t happen, and we feel like the console has some real limitations, due to its cheap hardware. We could say these first versions, the developers didn’t master the hardware yet, but hey, bio ware, who made mass effect 3, they know how to code games, they are really good, and if the Wii u version doesn’t look better that that, its simply because the developers didn’t have more power available.

    Also, people are a bit tired of playing the same old games, the same Mario’s, etc, and would like to see new games. But no, Nintendo keep betting on ‘old games for kids’, and keep releasing those games with flat colors, instead of realistic textures. But people want huge and perfect graphics, and so far, Nintendo did nothing to them, and it seems that the buyers wont be getting a lot of (great) new games this year.

    One thing, people know that there are 2 new consoles coming, this year, the ps4 being probably be announced next February 20, and since Nintendo couldn’t show them and give them a good reason to buy the console: fresh new games, with incredible graphics, people simply will wait for the next ps4 and x720, that will be at least 3 -5 times more powerful than the current versions. So why bothering and paying 350$ for the Wii u, that can’t even do better than 7yo consoles, just for playing the same Mario’s, Mario party and so one? People got fed up, and we can see that on the wiiu sales.

    Even worse for Nintendo, 2 big games that were supposed to come to the Wii u exclusively, the new ray man should be released in one week, the game will now be released on the ps3 and x360 as well, which translates in less content for the wiiu. And if there is o content, fans will buy games on the other platforms, and no fans will simply skip the wiiu, and will grab a cheap current console, which both have a catalog of hundreds incredible games, or will wait some months, and will get the ps4 or x720.

    All this to say no, Nintendo, this time, no luck,like the first Wii. People were fooled once, they won’t be fooled twice, and will buy the best console with the best content, and seeing what the Wii u is able to do, even with a 50% more optimization in the next future games, the Wii u isn’t the one to buy.

    Nintendo had the chance to come up with a marvelous piece of hardware, and excepting the remote with the touch screen which adds some depth while gaming, the hardware isn’t worth buying. They have used weak components, and while a simple game like Mario, with flat colors, some animated characters and backgrounds moving, with flat colors or simple gradients, a game like the future the last of us, which will be released on the ps3 next may, or the god of war ascension game, released next mars, games like these are simply impossible to exist on the Wii u. And even s Nintendo fanboy will admit it.
    So if the Wii u can’t compete with the current hardware, how will it perform near a future ps4, from Sony? I guess really tough times will come for Nintendo, these next months.

    3 Months after release, the Wii u is already performing and selling really not that well, to the point Nintendo themselves admit it, and are worried about its performance.
    Normally, a Nintendo console sells like hot cakes, and its the first time one console sells bad. If they can’t manage to sell consoles now, even if hardcore gamers would have been waiting for some great new games, there is no reason for all the fans and mums/kids to not have bought or buy one. Well, it didn’t happen, even the biggest fans are skipping it, and all those mums that saw their kids stop playing with the first Wii and totally losing all interest, are not getting one as well.

    Sorry for this long comment. I really wish Nintendo had made a more expensive console, without that expensive touch controller, but with amazing technologies and hardware, so I could pick one, being sure that I would have new insane graphics and everything released on it. But unfortunately, Nintendo chooses the easy way, weak hardware, hoping and relying on all those million kids that would blindly buy Mario games. But hey Nintendo, it wasn’t a good idea to ignore all the guys like me that non only want better looking with textures marios but also incredible games like god of war or halo or heavy rain. You could have played a full house and win, but no.

    If the ps4 is announced next 20, certainly there will be a price drop on the ps3, that could be sold for 160-180$. And with the incredible good games library it has, with hundreds of amazing titles for less than 20-15$, people will buy one, and will totally forget the Wii u exists. Meanwhile, the ps4 and x720 will be there, and that could be the end for Nintendo.

    And since nintendo only deal with games, while Sony sells other stuff and Microsoft have tons of cash with software, with the Wii market totally stopped, and with the Wii u, which costs a lot to Nintendo, of selling, with little to no games available, I think Nintendo will go bankruptcy before the end of 2013, and with Sony performing well with the ps3, and the ps4 probably being released before the next Microsoft console, I think Microsoft would buy Nintendo, so they can fight against Sony, which is getting a crazy momentum, and doesn’t seem to stop any soon. Microsoft buys Nintendo: you read it first, here.

    Thanks for reading, if any mistakes, I use a tablet, not simple to go back and correct stuff.
    And all the Nintendo fanboys who want to kill me and say I’m totally stupid, at least, admit this:

    Wii u is expensive
    Wii u has cheap hardware and won’t be able to display graphics like the last of us
    Wii u is selling really badly
    Wii u has barely no games
    Wii u only have the classic Mario’s and some poor ports
    Wii u won’t be getting dozens of AAA titles this year
    Wii u is already being abandoned by faithful customers
    Wii u is not seen like a beast, for developers, who don’t believe in the system
    Wii u performs solo poorly been CEO Nintendo is worried
    Wii u won’t even catch the current consoles, in content , quality, etc, by 50%
    Wii u will stop existing when the first games will be released for the future ps4 and x720
    Wii u won’t last more than 2 years

    • Blo0dm0n3y

      I agreed with everything you said, nice comment.

    • Guest

      Agree with everything you’ve said, thanks for the feedback.

      I especially agree with the part about parents being fooled once but not twice with the Wii U. Like many new consoles, there isn’t too many games which have been released but even the games which have been released are nothing new. At least the Wii offered something fresh and new. The Wii U is neither of these things in all honesty which is sad for Nintendo.

      I think the mistake they have made is that they’ve tried to bring the next generation forward and it has failed for them. Even at Christmas people were still buying Wii’s. It’s a sad time for Nintendo but in order for the console to succeed they need to do something radical as it seems to me the console will be deemed a failure if things carry on this way.

  • danschemen

    I’ve been a nintendo fanboy since the N64 and the Wii actually had really good games, even when it first came out. But right now the only good game that is out right now is ZombiU. If they had better games out right now it wouldn’t be doing so badly.

    • http://www.GameNTrain.com/ Eric Hoff

      I think that many would agree with you on that statement.