My Little Pony: Friendship is Magic, a popular TV series by Hasbro, Inc., has quite a following on the internet. The series is surprisingly popular with college or older people. For quite some time, a fan-based fighting game called My Little Pony: Fighting is Magic has been in development. Two days ago, Hasbro shut down the fan project.
The developer’s website, which received almost 7 million hits to date, has removed all of their content and wrote a blog post telling the sad information. Mane6 writes:
“We have received a C&D letter from Hasbro’s Legal representatives, asking us to cease game development, remove any materials that might contain My Little Pony characters, names, locations or related elements from the sites we control (Our site, our youtube, our twitch), and “cease any further use of [their] MY LITTLE PONY property.”
“Options have been considered, lawyers have been contacted, and resources have been (mostly) exhausted.”
“We have attempted negotiating with Hasbro for the continued use of the property in our non-profit, voluntary project, but so far we haven’t received an answer. As such, we’re complying with the contents of the C&D letter until we receive answer from their PR and/or Legal departments.”
Additionally, Mane6 informs that two people have left the development team. Due to the sensitivity of the issue, they won’t be posting anymore direct comments regarding the issue. However, fans have left around 1,300 comments discussing the delicate trademark law. It’s definitely sad to see such an exciting fan project go, as it had a huge following and looked like a good fighting game. Although Mane6′s website no longer has any content, there are still some YouTube videos that show various builds of the project.